The logo design is based on the developed strategy of visual identity of the brand.
Logo captures the key factors: psychology of color, shape, and application of the design itself.
For our client: "FONT" inc, a Chicago-based trucking company, we created a brand new logo. The existing logo did not meet the client's needs and did not adequately represent the company's identity. The logo was created with a graphic print of the company's initials with a unique custom design, in order to come up with a professional, contrasting design that truly represents the client. One color was used and the focus was on contrast and good visibility, as the logo was used to brand the truck, as the primary channel of customer service promotion, so it had to be striking and legible.
Client:FONT inc.Services:Logo DesignYear:2019Link:http://www.font.com