Fruit Nursery Vuckovic - Case Study

The answer to the title question is: 20 workers working for days to meet the huge demand for . Of course, all of this is the result of certain activities we have carried out in the meantime and will be discussed in more detail below.

Vuckovic Nursery is a fruit nursery located in Donja Lamovitova near Prijedor and has been operating for 20 years. It is known for its superior selection and quality of fruit seedlings contained in it.

However, like all good things, in order to reach their full potential, they must be visible!

And what is the fastest and most profitable way to be visible today? Digital marketing, of course. The first activity regarding our engagement was the creation of a new, modern and responsive website. This was no easy task given the sheer volume of information it needed to contain. Our main task was to make it an easy way to get to the desired seedlings, with as few clicks as possible unnecessary downloads.

Also, the website had to be easy to use and navigate from the desktop as well as from mobile devices and tablets. After several ideas offered, we decided on a modern style of website with a lot of graphic material and display of products on offer that you can see by clicking on the link: rasadnikvuckovic.com or by clicking on the graphic below.

After the creation of the website, serious work has just begun. The time has come to do the search engine optimization. Every photo, every page, every seedling, and every text on the page was optimized to rank the website itself and its separate entities as high as possible in the Google search engine hierarchy. We did that to make a website appear on top of the searh results when someone searches for fruit seedlings in Bosnia.

The listing on google map and all other things necessary for successful positioning of the website in the search engine were also done.

After creating and ranking the website, the time was for social media, the largest source of new customers and visitors to a freshly made website.

The inactive and neglected Fb page was brought back to life, and an Instagram profile was created. This was followed by the creation of graphic and textual content for advertisements and sponsored posts. The website, Facebook and instagram pages have become one unit, designed to attract new customers.

We started with announcements and promotion. Each post was specifically designed and had its own target audience, soon the pages began to grow, as did the number of visitors to the website.

Orders and calls started to arrive from all over BiH. As a result of the activities carried out, we met our target and over 20 workers worked hard day and night to meet the enormous demand for seedlings.

Digital marketing has once again shown its capabilities. The nursery's Facebook page has tripled in two months and its Instagram profile has grown to over 1000 followers.

Nursery Vuckovic is now among the top three results on Google search engine when you type fruit seedlings into the search engine!

All this was accomplished with a fairly modest promotional budget, creativity and hard work.

When all aspects of internet marketing are properly combined and the power of social networks is harnessed, the results are often very surprising and good for your wallet. You don't need huge budgets to be seen and to get people to hear about your product or service.

The most important thing is knowing who your customers are and how to approach them, or gain their trust. If you succeed, everything else comes by itself.

But don't worry, if you don't know, don't have the time or think you're not getting the results you want, feel free to contact us and we'll be happy to help.

Dragan Pajić, Digital PR